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Aveeno Signs Olympic Athlete

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By: Jamie Matusow

Editor-in-Chief

Skincare brand AVEENO announced they have signed U.S. Olympic Team Alpine Skier Lindsey Kildow as its new face. Kildow will appear in the brand’s U.S. broadcast advertising for New Skin Relief Moisturizing Lotion scheduled to air during the Olympic Winter Games.

Lindsey Kildow embodies the brand’s healthy, natural positioning. Already a huge fan of the AVEENO products, Kildow suffers from extreme itchy, dry skin resulting from 12 hour days on the slopes, where intense cold, wind and UV exposure take their toll.

More information: www.aveeno.com.

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